Public Relations and Digital Marketing

Through this course, I learned the strategic planning of content for both Public Relations and Digital Marketing. From learning about SEOs, creating buyer personas, writing blog posts, and creating content proposals, this course has taught me how to both create and format from a Marketing perspective. Also through this course, we had an opportunity, in groups, to formulate a digital marketing plan for a small business, as well as participate in a "simternship". In this "simternship", we participated in a simulation where we were part of a digital marketing team at a simulated company. Here, we have to create content for them each week, and we can both collaborate as a class, as well as see how our work impacted the business.